Kartee’s Atmanirbhar Story

The quarantine period has proved that digital spaces won’t shrink the need for toys with rise in sales of board games and puzzles. Parents resorted to these over virtual ones, to engage with their little ones during the country-wide lockdown. The physical toy will always be relevant.

We at Kartee, are focusing on developing world-class products in the kids’ sector. PM Modi stressed upon being ‘Atmanirbhar’ recently. And in his exclusive show, Mann ki Baat, he discussed regarding Made in India toys and the industry scope, especially for startups. Kartee is one such homegrown brand. We specialize in designs for children that are qualitative and quirky. We dream of becoming pioneers in this field. And our dream, in fact, has aligned so well with what India is aspiring to become.

Our products are not just fun but can also help develop problem-solving skills, conflict resolution, and nurture creativity and imagination. Kartee’s India Map puzzle is one such product. Made of pinewood, the quality is world-class and it in fact spells I-N-D-I-A. Now, what else can be more ‘Swadeshi’! The puzzle’s beauty lies in the colour, feel, and texture of its hand-polished wood pieces. The importance of such toys is their capacity to challenge the mind of a child.

Kartee is here to make sure that Indian toys are original, informative, fun, and cute. This is what our DNA is made of! So, let’s be vocal for local. And be ‘Atmanirbhar’!

Cooking up a storm

Kids love playing in the kitchen. All kids. Boys too. And why wouldn’t they? There is so much to see, touch, taste and smell. Right since their toddler days, when they are knee high and can’t ‘see’ what’s the action, to when they are able to clamber on top of chairs and tables, the kitchen is an exciting place to be.

As they grow older, they start exploring cooking. Starting with making lemon juice to making sandwiches. I actively encourage my son to participate in the cooking. At age 11, I let him use the gas too. Though under supervision. He loves cooking scrambled eggs which makes a scrambled mess. But I love his enthusiam and the sense of accomplishment he gets.

Kartee has designed cute red and white aprons for li’l MasterChefs. They feature an intense battle that will catch their attention. And best of all, the aprons are designed to have no knots. Even your 4 year old can feel oh-so-important. Lemon Juice anyone?


Puzzles are a great way to relax and yet be challenged. You can go at your own pace, you don’t need a ‘partner’ and you can pick as tough a challenge as you feel like. They are good to sit with inside on a rainy day.

Kartee has designed an India Map puzzle that is 5 feet by 4 feet in size. Yes, it’s huge. But then India is huge too! All the pieces are made of pine wood veneer and are beautiful to touch and handle. We think we know the map quite well, but I promise you, it’s going to take quite a few attempts before you can get it all perfect. But that’s the fun of it right? The thrill of wondering how to complete it.